BE SEEN: Corporate selling strategies for independent authors & self-publishers by Kristen Maxwell

Author:Kristen Maxwell [Maxwell, Kristen]
Language: eng
Format: azw3, mobi, epub, pdf
Tags: digital stategy, social media, media relations, publishing, marketing, website, design, advertising, Kristen Maxwell, independent authors, indie author, self-publishing
Publisher: Orenda Press, LLC
Published: 2015-01-13T16:00:00+00:00

Designing for mobile may sound complicated when you’re first getting used to the idea, but believe it or not, it really makes your job easier. It’s all about simplifying design and streamlining your words. It’s a lot less work and when done right, provides a more direct route for buyers to make purchases—something that should result in more sales for you.

Web Content

For Return Customers

When it comes to content, we’ve talked about bare minimums so far—things like put the most important messages first, keep it simple and make it easy for new prospects to get information on your book to support their buying journey. But what about those customers that already own your book? They’ll visit your site too, and they’ll be looking for something different. And, in a lot of ways, existing customers are the most important. Here’s why:

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